The Interactive Advertising Bureau and Media Research Council have released proposed guidelines for the measurement of viewability and performance of ads within augmented reality environments. The guidelines are open for public comment through March 9, 2024. The guidelines seek to recognize that AR users can be interacting with both physical and virtual environments.
The FCC this week issued a Declaratory Ruling that robocalls made using AI-generated voices count as “artificial” under the Telephone Consumer Protection Act. The ruling, effective immediately, makes such calls illegal. This gives law enforcement means to target the making of such calls rather than only respond to the outcomes.
Seventy percent of ad agencies surveyed identified AI-driven personalization as the number one trend likely to impact the industry and their clients in 2024. The other major trend was short-form video (60%), according to a report by ad agency business development firm RSW/US. Almost 80% of agencies plan to use AI in some form as part of their business strategy.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.