There is direct correlation between an increase in personalised training and positive sales rates and performance — that’s a statement 77% of respondents agreed with in a new survey fielded by LXA in association with Seismic. The international survey of over 200 respondents from B2B organizations also identified budget constraints and data quality and integration as the biggest barriers to achieving sales enablement maturity. The ongoing data challenge is something sales clearly shares in common with marketing.

The unceasing controversies surrounding Elon Musk’s stewardship of X, the former Twitter, are prompting brands to reallocate spending — not just to new competitors like Threads and Mastodon, but to the well-established LinkedIn. While LinkedIn commands just 1.5% of the U.S. digital advertising market, the increasing demand for its inventory has seen price increases in the region of 30% in the past year. It’s an ill wind that blows no good.

Microsoft has confirmed that Reddit has blocked its Bing search engine from crawling content; Reddit seems to have blocked DuckDuckGo too. Reddit content will still appear in Google search results, but then Google has paid Reddit $60 million to allow it to train its AI models on that content. Reddit says the block has nothing to do with the Google deal: okay.