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Nielsen Buys Sorenson Media to Help Deliver Smart TV Ads

Nielsen is also excited about connected TV: they’ve just bought Sorenson Media, which helps to deliver addressable TV ads. Sorenson will join Nielsen acquisitions including Gracenote (automatic content recognition, which reports what’s viewers are watching) and Qterics (smart TV software and privacy management). They’ll all be part of an “Advanced Video Advertising” group whose mission is to provide tech to deliver ads, not just measure them.

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Turbo Systems Lets Business Users Build Enterprise Applications

February 26, 2019

Turbo Systems has launched “the first universal, no-code engagement platform for the enterprise”. According to the company, it has the “potential to disrupt the very nature of how applications are built, managed, and consumed” by enabling users with ”zero developer expertise” to create “dynamic, highly personalized enterprise applications” on top of existing ERP, CRM, and human resources systems. I’m skeptical. Then again, the company has raised $8 million to fund the revolution.

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