Nielsen Buys Sorenson Media to Help Deliver Smart TV Ads

Nielsen is also excited about connected TV: they’ve just bought Sorenson Media, which helps to deliver addressable TV ads. Sorenson will join Nielsen acquisitions including Gracenote (automatic content recognition, which reports what’s viewers are watching) and Qterics (smart TV software and privacy management). They’ll all be part of an “Advanced Video Advertising” group whose mission is to provide tech to deliver ads, not just measure them.