Nielsen Offers Integrated Retail Data Through Connected System

More on measurement: Nielsen has unleashed the Nielsen Connected System, which combines Nielsen’s own point of sale, consumer panels, ecommerce, food, and media data with information from partners and clients. The consolidated data will be used in analytical and execution applications from Nielsen and exposed to partners through APIs and connectors. The focus is on fast moving consumer goods and retail.

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Meal Kits Will Expand Online Grocery Sales: NPD Group

June 28, 2017

Grocery is one of the few retail sectors that remained largely untouched by online competition. Amazon may change that with its Whole Foods acquisition, but in the meantime we have meal kit subscriptions. NPD Group finds adoption is still low – 5% of U.S. households – but will rise as prices come down and more young people enter the market. Subscriptions are a key competitive weapon in the battle for share of customer, since let companies make sales without going through search engines or advertising.

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Amperity Launches New Lakehouse Offering

May 17, 2024

Amperity has launched Lakehouse CDP,  which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks.  Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.

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