It looks like I’ll be publishing all week after all, Dear Reader. There’s just enough legitimate news to make it worthwhile. For example, AdTheorent has a new tool that uses AI to generate the best display ad for each individual, combining creative elements such as product shots, logos, colors, backgrounds, messaging and calls-to-action in real time. AdTheorent was already using predictive analytics to decide which consumers to serve ads and when.

Again: this SAS study found that 67% of U.S. consumers want the government to do more to protect data privacy. They’re already helping themselves: 77% said they had changed privacy settings, 67% said they are changing or rejecting cookies, 56% had deleted a mobile app and 36% had removed a social media account. The survey didn’t ask whether they’re mad as hell but the answer is clear.

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.