If you need an example of what happens when AI companies operate without supervision, this News/Media Alliance study shows that generative AI model builders have drawn heavily on copyright-protected materials from news, magazine and digital media publishers without consent or compensation.  The study specifically argues that “fair use” exceptions to copyright protections should not apply.

Social media influencers are the top Direct-to-Consumer marketing channel (71%), well ahead of streaming TV (59%), retail media (40%) and SMS (28%), according to this Klaviyo study.  As a result, third-party data (84%) vastly outranks first-party (15%) and second-party (0%) data for 2023, although 67% expect second-party to be important in 2024.  Lack of a single customer view is the top tech stack challenge (73%) even though (or maybe because) just 13% report having a CDP or CRM system in place.

Amazon advertisers can now measure results outside of Amazon stores using a new service from Stackline and Gigi. Gigi will enable unified audience buying for Amazon Marketing Cloud and Amazon DSP, which run ads in Amazon’s online stores and streaming TV channels such as Prime Video.  Stackline’s panel-based multi-retailer attribution will track customer behavior across Amazon, Walmart, Target, and other major online or in-store retailers.