Sticking with email, Stensul found that nearly half (45%) of marketers are still coding their emails by hand while just 24% are using modules and templates.  The manual coders spend four to eleven hours per email while the “no-code” users spend less than three.  Advantage: no-code.

No-code doesn’t mean no-skill or no-training.  Zapier just illustrated that nicely by buying Makerpad, a no-code education service and community.  No-word on price.

GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads.  The data should also help clients to find matches among records within their files, building more accurate customer profiles.  GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.