We have no real news today, Dear Reader, unless you care that Dropbox is buying file sharing service DocSend for $165 million. So let’s look at surveys instead. Validity reports that 33% of UK marketers store their email data in a CDP, which is impressive but still behind CRM (53%) and email systems (50%). Only 58% collect customer names in addition to email, and even fewer collect phone number, location, postal address, product interests, or preferred contact channel.

One reason for the growth of no-code is failure of corporate IT groups to meet user needs.  In fact, 62% of C-suite executives in this Experian study said a non-agile data processes hindered their response to the pandemic.  No-code fans will be pleased that user friendly tools were their top solution (35%), although they were followed closely by more conventional approaches including agile development (32%), hiring more staff (32%), and data ops (27%).

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.