Zapier Buys No-Code Training Site Makerpad

No-code doesn’t mean no-skill or no-training.  Zapier just illustrated that nicely by buying Makerpad, a no-code education service and community.  No-word on price.

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One-Third of UK Marketers Use CDP for Email Data: Validity Survey

March 10, 2021

We have no real news today, Dear Reader, unless you care that Dropbox is buying file sharing service DocSend for $165 million. So let’s look at surveys instead. Validity reports that 33% of UK marketers store their email data in a CDP, which is impressive but still behind CRM (53%) and email systems (50%). Only 58% collect customer names in addition to email, and even fewer collect phone number, location, postal address, product interests, or preferred contact channel.

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Poor Data Agility Hurt Pandemic Response: Experian Report

March 9, 2021

One reason for the growth of no-code is failure of corporate IT groups to meet user needs.  In fact, 62% of C-suite executives in this Experian study said a non-agile data processes hindered their response to the pandemic.  No-code fans will be pleased that user friendly tools were their top solution (35%), although they were followed closely by more conventional approaches including agile development (32%), hiring more staff (32%), and data ops (27%).

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