Roku has been on a tear recently, signing deals to expand its advertising reach in every direction.  Last week it announced an agreement to let Roku ad viewers purchase from Shopify merchants through their TV.   It also announced a separate deal with Comcast-owned FreeWheel to expand access to ad inventory, enable targeted based on Roku data, and reduce ad fraud.

Worries about training data haunt generative AI like a vengeful ghost.  Google has satisfied European regulators about its Bard data, to the extent that it has now released Bard in the EU.  But ChatGPT owner OpenAI faces multiple data-related lawsuits  and a Federal Trade Commission investigation.

Retail and hospitality customer engagement platform Givex has added the ability to create comprehensive customer profiles that include interaction data from other systems.  The new product, GivexEngageAI, also develops customer segments, executes marketing campaigns, and recommends next best actions.  The company refers to it as a CDP and it does appear to tick all of our boxes.