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Optimizely Speeds Experiments by Moving Execution to Network Edge

Meanwhile, testing platform Optimizely released Performance Edge, which executes experiments at the edge of the network rather than within a user’s browser. This speeds things up, giving average web experiment response times under 50 milliseconds. That’s fast.

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Tealium Adds Machine Learning to Its CDP

September 19, 2019

I can’t find any reason to mention that today’s date of 9-19-19 is a palindrome, so I guess I won’t.  I will note the news is all about self-service, starting with a new machine learning function in Tealium’s AudienceStream CDP. The new feature natively reads data gathered by AudienceStream, creates predictive models, and shares the resulting model scores through Tealium’s integrations.  All without anyone writing a single line of code.

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Meltwater Combines with Microsoft to Create an Integrated Communication Insights Solution

February 20, 2024

Meltwater, a provider of media, social and consumer intelligence, announced it is partnering with Microsoft on an integrated communications insights solution. The partnership will integrate the data from Meltwater’s listening tools with Microsoft’s AI-driven capability to deliver data “as dialogue.” Microsoft will use Meltwater as its provider of global intelligence, while Meltwater has made a multi-year commitment to Microsoft Azure as its preferred cloud platform.

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