Uber, DoorDash and Volta Expand Ad Delivery

We do have a convoy of stories related to transportation ads. Uber has launched an advertising division that will, among other things, target ads at individuals based on data it collects across its mobility and delivery businesses. You remember consenting to that, right? Also “electric vehicle (“EV”) charging and media company” Volta is making its ads available programmatically using Vistar Media technology. And delivery company DoorDash has also expanded its self-service ad platform.

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Two-Thirds of Companies Use Customer Data Only in Marketing: Merkle Study

October 20, 2022

This Merkle report on customer engagement contains a hail of factoids.  Item one: under one-third of companies use customer data throughout their organization; the rest (68%) limit it primarily to marketing.  Item two: ownership of the customer experience tech stack is split almost evenly between IT (54%) and marketing (48%, and yes that totals 102%).  Item three: the biggest hurdles to CDP use are implementation (27%) and bad data (24%); the lowest are strategy (9%), use case delivery (5%), and lack of central ownership (2%).

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