News

Uber, DoorDash and Volta Expand Ad Delivery

We do have a convoy of stories related to transportation ads. Uber has launched an advertising division that will, among other things, target ads at individuals based on data it collects across its mobility and delivery businesses. You remember consenting to that, right? Also “electric vehicle (“EV”) charging and media company” Volta is making its ads available programmatically using Vistar Media technology. And delivery company DoorDash has also expanded its self-service ad platform.

More News

Previous Article

Two-Thirds of Companies Use Customer Data Only in Marketing: Merkle Study

October 20, 2022

This Merkle report on customer engagement contains a hail of factoids.  Item one: under one-third of companies use customer data throughout their organization; the rest (68%) limit it primarily to marketing.  Item two: ownership of the customer experience tech stack is split almost evenly between IT (54%) and marketing (48%, and yes that totals 102%).  Item three: the biggest hurdles to CDP use are implementation (27%) and bad data (24%); the lowest are strategy (9%), use case delivery (5%), and lack of central ownership (2%).

CDPI Newsletter
Featured Article

CDP Industry is Growing Again: CDP Institute

July 10, 2025

With CDP vendors increasing their workforces by 3.4% in six months, compared with an average of 0.2% each six months over the prior two years, the sector seems to be growing again, according to our own semi-annual industry update. There is much talk of composable CDPs but they still employ no more than 5% of the sector workforce. What is a clear trend is the acquisition of independent CDPs by vendors interested in adding a CDP to a larger system (usually an activation system).

CDPI Newsletter