Over 80% of Companies Report Gains from Attention Measurement: IAS Study
Few topics in digital media gain as much attention as, um, attention. Whether it’s a potential ad buying currency or a tool for optimizing results, people love to talk about it. Integral Ad Science (IAS) has taken a more systematic approach with this survey of media experts. Key findings: over 80% of companies report improved results after implementing an attention strategy; the most important components of an attention measure are visibility, situation, and interaction; and social media is the most measurable channel.