Streaming TV is may be a good place to sell mobile apps, but it can be hard for buyers to complete a transaction.  Roku has partnered with game building engine Unity to let users buy an app with their remote, without leaving whatever show they’re watching.  Marketers gain easy campaign set up, management, and measurement using Unity’s Luna marketing tool.

This 64-page behemoth from MarketingOps covers nothing but. Fun fact: integration (80%) is by far the most common system selection criteria; next come price at 48% and scalability/growth potential at 47%.  Lots more on organization, responsibilities, tools, and professional backgrounds.  Oddly, they left out team cheers: I vote for MOPS, MOPS, We’re the Tops.

Adobe has announced a new solution within its GenStudio suite, GenStudio for Performance Marketing. This self-service application is aimed at accelerating the creation of display and social ads, emails and banners using approved, on-brand content. The solution will leverage Adobe Firefly as well as third-party LLMs.