This 64-page behemoth from MarketingOps covers nothing but. Fun fact: integration (80%) is by far the most common system selection criteria; next come price at 48% and scalability/growth potential at 47%. Lots more on organization, responsibilities, tools, and professional backgrounds. Oddly, they left out team cheers: I vote for MOPS, MOPS, We’re the Tops.
Few topics in digital media gain as much attention as, um, attention. Whether it’s a potential ad buying currency or a tool for optimizing results, people love to talk about it. Integral Ad Science (IAS) has taken a more systematic approach with this survey of media experts. Key findings: over 80% of companies report improved results after implementing an attention strategy; the most important components of an attention measure are visibility, situation, and interaction; and social media is the most measurable channel.
Enough frivolity. Industry-specific (vertical) martech is a way for small vendors to grow in the shadow of big ones. Malou, a marketing system for restaurants, has just baked itself a $10 million funding round. (Apparently the real figure is €10 million but whoever wrote the press release thought Americans couldn’t handle it. Did I mention Malou is French?) They serve over 2,000 restaurants across twelve countries.
RudderStack, which styles itself “the AI Data Cloud Native CDP”, has unveiled a suite of Data Apps running on its Customer 360 solution, which in turn runs within Snowflake AI Data Cloud. The apps support the fast delivery of data projects — for example, attribution data and propensity scores — from data teams to business stakeholders. They are now available to Enterprise Tier RudderStack customers on Snowflake.