CDP Institute

TDA Group, a portfolio of data-related solutions including the Invenna CDP, has been purchased by The Relevance Group (TRG), a fast-growing collection of European marketing services firms. Introduced before 2018, Invenna became part of TDA in 2020. The deal is a trend-trifeca: agencies buying tech firms, CDPs becoming part of larger companies, and consolidation in the European CDP marketplace.

Senior managers everywhere are still obsessing over the possibilities for genAI, but those lower in the organization have a more balanced view. This global survey from University of Melbourne and KPMG finds that 31% say they sometimes or often make mistakes due to AI: despite this, 44% usually rely on AI output without evaluating it. Although 40% say AI decreases their workload, a substantial 26% say their workload has increased; slightly more say AI has increased time spent on repetitive tasks (39%) than reduced it (36%).

Automated marketing platform HCL Unica’s V12.1.10 release presents new AI features including AI-based predictive models. These will identify high-value prospects, products to recommend, next-best-channel for the recommendations and optimized send times. AI will also refine customer segmentation based on multiple data sources.

Although a new report from the IAB shows healthy growth in CTV ad spend, that growth is not keeping pace with the attention viewers are giving CTV. Data from Innovid shows time spent per day streaming projected to grow 5% between 2022 and 2026; ad spend is projected to grow 2% over the same period. Nevertheless, the 108 million viewers for the Netflix stream of the Tyson-Paul fight suggests linear TV’s major stronghold on live sports may have been breached.

Based on multiple sources, including surveys of 1,500 B2B buyers and 1,500 B2B marketers, Digitalzone found that 32% of AI purchasers reside in IT. That doesn’t mean AI purchasing is confined to tech; it stretches across many departments including finance (12%) and procurement (11%). Marketing, however, is low on the ladder with just 7% of AI buyers.

The IAB is forecasting that digital video will capture some 60% of total TV/video ad spend this year, a growth of 100% on its share five years ago. The new 2025 Digital Video Ad Spend & Strategy Report also notes that CTV saw a 16% increase YoY in ad spend growth. CTV and social video will be the top “must-buys” for advertisers in 2025.

Personalized web experiences are nothing new, but cloud-based website builder Wix is introducing a new solution to support it. A new AI-powered adaptive content app will read visitor cues and generate dynamic content in real time. Wix users play a role in guiding the AI by setting “conditions” from pre-defined function templates.

Publishers and media owners must be happy that Google is letting third-party cookies run free after all. According to a report from Optable and Digiday, 74% of the almost 100 surveyed say their monetization strategy relies on third-party cookies or other shared identifiers. Only 4% can identify more than half their audience using first-party data.