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Marketing analytics platform Yotpo has acquired start-up CDP Coho AI under undisclosed terms. Yotpo’s main focus has been retention marketing. Coho’s data should help connect Yotpo’s online audiences to ecommerce loyalty programs, as well as support SMS and email marketing to known customers.

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Forty-two percent of the C-suite say adopting gen AI is “tearing their company apart” and over 40% of Millennial and Gen Z employees say they are resisting their company’s AI strategy, according to a survey of knowledge workers by Writer. Still, 88% of employees and 97% of executives said they are benefiting from AI and are using it for a wide range of use cases.

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GenAI isn’t the only technology that arouses mixed emotions. Blueshift found that 53% of marketers report their current martech stack frequently (28%) or sometimes (26%) over-complicates cross-channel execution, and just 25% have definitely seen improved results from personalized product or content recommendations. On the other hand, a solid 89% agree that real time customer profiles play a key role in personalized engagement strategies.

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CDP Tealium has announced an integration with MCP (Model Context Protocol), a standard developed by Anthropic. MCP solves the critical problem of connecting AI agents and models to data sources. Via its Moments API, Tealium will now be able to send consented, real-time data directly to AI platforms and agents to accelerate data-based customer engagement.

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Video hosting and distribution platform Vimeo will now allow creators to quickly launch their own video streaming services (no coding required). Creators can deploy membership options including access to live streaming and merchandise, as well as analytics and AI-automated translation services. It’s an intriguing example of what might be a trend: infrastructure platforms morphing into marketing systems.

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A mighty 84% of customers that turn to AI-powered self-service options are struggling to find relevant information, whether in customer service or ecommerce contexts, and 53% identify search as the chief culprit. So says the CX Relevance Report from Coveo, based on a survey of some 4,000 U.S. and U.K. consumers. The good news: 62% of those frustrated are willing to give it another try.

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Here’s one more Amazon tentacle creeping into your pocketbook: a new “Buy For Me” button will allow shoppers to buy products on other brands’ websites if they’re not available in the Amazon store. The feature is now live for a subset of U.S. users on the Amazon Shopping app and will be expanded gradually to cover more products.

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Having failed to close a deal, President Trump has extended the deadline for the sale of TikTok’s U.S. businesses another 75 days. One wrinkle is China signalling it might not approve any deal following the recent imposition of new tariffs.

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Software vendors often argue that unskilled users are the main cause that their products don’t deliver the expected results. B2B customer success platform Gainsight is taking that bull by the horns by acquiring learning management software vendor Skilljar. Skilljar’s agentic customer education capabilities will help Gainsight users become more effective at driving customer engagement and retention.

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The Investigatory Powers Tribunal which is overseeing the case between the UK government and Apple to allow the UK access to Apple’s Advanced Data Protection (ADP) system, agreed with civil rights groups and news organizations that the proceedings can proceed openly. Citing the legal principle of open justice, the case will determine if the UK government can gain backdoor access to data that Apple has refused granting to law enforcement in the past.

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Seems forever ago that Elon Musk decided Twitter didn’t need much in the way of privacy/compliance staff for its transformation to X. Now, however, 201+ million X users whose data was breached and 2.8 billion X account holders, some of whom are bots, spammers and others who left the platform, may be disheartened to learn they’re targets of the biggest social media breach.

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If you do business in Virginia take note! The state’s new SB 754 amendment to the Virginia Consumer Protection Act requires obtaining consent for disclosure of reproductive or sexual health information by any “supplier” of companies doing business in Virginia. This applies broadly beyond traditional health care businesses.

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