CDP Institute

Hungry for loyalty research?  Well, pull up a chair, my friend, and tuck into this deep-thinking study from SAP Emarsys.  They define five kinds of loyalty and report how they’ve changed over time.  Then they dig into loyalty drivers, attitudes, behaviors, and expectations across the US, UK, Australia, and Germany.  You’ll probably be happy to know that 24% of respondents are more loyal to brands that offer more personalized marketing if it’s tailored to their needs.

Streaming TV is may be a good place to sell mobile apps, but it can be hard for buyers to complete a transaction.  Roku has partnered with game building engine Unity to let users buy an app with their remote, without leaving whatever show they’re watching.  Marketers gain easy campaign set up, management, and measurement using Unity’s Luna marketing tool.

Few topics in digital media gain as much attention as, um, attention.  Whether it’s a potential ad buying currency or a tool for optimizing results, people love to talk about it.  Integral Ad Science (IAS) has taken a more systematic approach with this survey of media experts.  Key findings: over 80% of companies report improved results after implementing an attention strategy; the most important components of an attention measure are visibility, situation, and interaction; and social media is the most measurable channel.

This 64-page behemoth from MarketingOps covers nothing but. Fun fact: integration (80%) is by far the most common system selection criteria; next come price at 48% and scalability/growth potential at 47%.  Lots more on organization, responsibilities, tools, and professional backgrounds.  Oddly, they left out team cheers: I vote for MOPS, MOPS, We’re the Tops.

Enough frivolity.  Industry-specific (vertical) martech is a way for small vendors to grow in the shadow of big ones. Malou, a marketing system for restaurants, has just baked itself a $10 million funding round. (Apparently the real figure is €10 million but whoever wrote the press release thought Americans couldn’t handle it.  Did I mention Malou is French?) They serve over 2,000 restaurants across twelve countries.

Pew Research is among the most reliable sources of information about news consumption, but even they sometimes bury the lead (or “lede” if you collect Social Security).  Most chatter about this report on news sources was about the fact that Facebook is the most-used social channel for news, despite Meta’s attempts to downplay its role.  But I prefer to note that more U.S. adults often get their news from news websites and apps (29%) than search (27%), social media (19%), or, heaven forbid, podcasts (9%).