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Simon Property Group Leverages First-Party Data for RMN

March 26, 2025
Meanwhile, Simon Property Group (no relation) is ingesting first-party data from its portfolio of some 200 shopping, dining, and entertainment mixed-use destinations into its media division. This will allow retailers to build target audiences based on Simon insights. The audiences can then be activated, either through the retailer’s own digital channels or through Simon’s nationwide in-mall retail media network.
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AI Can Now Power Entire Media Campaign Lifecycle: IAB

March 26, 2025
AI can now be present throughout the entire media campaign lifecycle, from planning to analysis of results and recommendations according to the IAB’s 2025 State of Data Report. Not everyone is taking advantage, with 70% of brands, agencies and publishers not yet integrating AI across all facets of campaigns. Major hurdles are data readiness, security and fragmented tools, but 49% of brands, agencies and publishers are actively seeking to overcome them.
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Consumers Resent Brands Leaving it to Them to Protect Data: Thales

March 25, 2025
More than 60% of consumers resent brands placing the onus on them to protect their own data and privacy according to the latest Digital Trust Index report from Thales. More than 80% abandoned a brand last year because of privacy concerns. Nineteen percent learned that their personal data had been compromised in the past year and while banking remains the most trusted sector, less than a third of the 16-24 age group have faith in it (down from 44% last year).
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Children’s Privacy: No, ChatGPT, saying you might have hallucinated kids got murdered is not a valid excuse

March 25, 2025
A Norwegian man curious to find out what, if anything, ChatGPT knew on a very familiar topic – researched himself. And it did in fact know more than he felt it needed to about himself, his family and location – but what stopped him in his tracks was it also erroneously claimed he was a convicted criminal, who’d killed several of his children and that he’d been in prison. All possible when ChatGPT hallucinates as it sometimes does – and terrifying for us in the real world!
CDPI Privacy Newsletter