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Act-On Acquired by Banzai for $53 Million

January 28, 2025
Act-On, the long-established marketing automation platform, has been acquired by Banzai, a special purpose acquisition company that owns a range of marketing solutions. Act-On raised a total of $93 million since was founded in 2008, maintaining a small but persistent share of its market.  Its sale in a cash-plus-stock-and-warrant deal valued at $53 million reflects the challenges now facing independent martech specialists.
CDPI Newsletter

FTC issues 5-year ban to keep GM from selling data

January 28, 2025
The US Federal Trade Commission (FTC) settles with General Motors putting a 5-year moratorium on the company to keep it from selling driver location data it collected. This follows a discovery that GM had been collecting and selling the data of millions of consumers without their intended consent. This was because the sign-up process for GM’s OnStar service was confusing to users who were unclear what they were agreeing to.
CDPI Privacy Newsletter

IT’S THE LAW (01/28/2025)

January 28, 2025
Somalia has new national ID cards that are creating controversy because of speculation that they have been specially timed to coincide with the elections. However, the country’s National Identification and Regulatory Authority (NIRA) denied that saying citizens will continue using the ID cards on an ongoing basis after the elections, which isn’t really an explanation of how instituting them now related isn’t election-related.
CDPI Privacy Newsletter

Forecast anticipates less privacy funding despite heightened importance at companies

January 28, 2025
ISACA’s global privacy report based on input from 1,600 IT and cybersecurity professionals in Europe indicates that while privacy is deemed essential by organizations, spending is trending down. As a result, two-thirds of respondents reported their jobs were more stressful compared with five years ago and only 38% were confident of their company’s ability to safeguard consumer data.
CDPI Privacy Newsletter