We’ve already written a couple of times about Salesforce products that help businesses adapt to the pandemic, so I’m reluctant to cover them again. On the other hand, I see few other enterprise software vendors stepping up. So here’s the latest: Salesforce Anywhere, a collection of tools to support work-from-home activities for sales, service and marketing. Some are available now and most will be released over the next few months.

Death of the third-party data business is clearly exaggerated. Here’s one more proof: email data provider Webbula is adding near-real-time purchase intent data to its consumer audience segments.

Digital advertising platform PubMatic’s new partnership with GroupM, WPP’s media investment group, will enable the delivery of AI-powered cohort modeling to advertisers. Using a distributed AI model developed by Resolve, the collaboration aims to generate privacy-compliant audience segments across multiple publishers simultaneously. Not only does the targeting not rely on third party cookies, it also eradicates the need for user data to be moved or shared during the ad buying process.