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Pega Launches API to Embed Its User Interface Components

Customer experience software vendor Pegasystems also makes extensive use of AI but its latest announcement is an API that makes it easier for (human) developers to create interfaces that include Pega functionality. The idea is to access existing Pega user interface functions and process flows instead of recreating them from scratch.

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Treasure Data CDP to be Bought by ARM Holdings for $600 Million: Bloomberg Report

July 31, 2018

CDP Treasure Data is set to be bought by chip designer ARM Holdings for around $600 million, according to an unconfirmed Bloomberg report. It’s part of ARM’s strategy for Internet of Things. Treasure Data is especially good at dealing with large streams of semi-structured data, such as IoT devices produce. ARM, a SoftBank subsidiary, licenses semi-conductor chip designs and related intellectual property to semi-conductor manufacturers. Presumably that’s who they expect will use Treasure Data.

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Most Marketers Say They’re Using the Metaverse and It’s Great: Qualtrics Report

July 5, 2022

Will the metaverse rescue marketers from the loss of third-party cookies and device tracking?  Perhaps you scoff the metaverse doesn’t actually exist.  That didn’t prevent 74% of marketers telling Qualtrics they were already advertising in it and 59% of that group saying it’s their most successful channel.  Pioneering?  Optimistic? Delusional?  Take your pick.

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