News Raises $30 Million Series B for AI-Based CRM Updates

AI-driven customer insight platform has raised a $30 million Series B funding. ingests contact data from sales, marketing, and customer services systems, mines it for insights, and sends the results to CRM and other systems. The company says it can automate over 90% of CRM data entry.

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Oracle Offers Contact Data at Small and Mid-Size Businesses

October 23, 2018

Oracle is running its big OpenWorld conference this week, so they have other announcements too. One worth noting is the launch of a new Data Cloud offering with 115 million cross-channel IDs on contacts at1.5 million small and mid-size businesses. Clients can select audiences from the Oracle universe, find new contacts at companies in their own CRM files, or reach existing contacts through new channels.

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Just 17% of Martech System Replacements Are Home-Built: MarTech Report

July 7, 2022

The build-vs-buy debate never ends, and sometimes build really makes sense.  But buy is clearly the way to bet: just 17% of martech replacement projects chose a homegrown solution this year, according to this MarTech survey.  That’s down from 31% the year before.  CDPs were among the least common replacements, maybe because they’re awesome and maybe because most CDP implementations are fairly new.  Download for more fun facts.

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