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Persado and Movable Ink Partner to Test Email Variations

By coincidence, we have an announcement from dynamic content generator Movable Ink and automated content creator Persado that they’ve partnered on a system to generate and test multiple versions of emails. Kinda like one of those chocolate-meets-peanut butter commercials. Results come from real promotions, not a survey panel. Of course, it’s much easier to test in email than print mail.