News

Persado Tailors AI-Generated Copy to Personal Preferences

Automated copy generation vendor Persado has launched new tools to tailor content to personal preferences, at the segment or individual level.  They call their customer-level “Language Profiles” a “new form of first party data” but it’s not clear whether they’re asking customers about the copy they receive or simply observing what they respond to.  If they were really good at this, they’d have known to show me the answer.

More News

Previous Article

Yahoo Improves Web Targeting of Anonymous Visitors

February 18, 2022

AI plays a big role in this Yahoo announcement, which describes how they’ll use it to put anonymous website visitors into audiences based on how closely they resemble identified users.  As they describe it, Next-Gen Audiences “considers a mix of real-time signals received on the bid request, including content, location, weather, device type, and more” to build anonymous audiences that are more effective than content-based targeting alone.  No cookies or persistent user profiles are involved.  Today’s news is they’ve extended this from in-app inventory to web advertising.

CDPI Newsletter
Featured Article

Google Plans New Consumer Controls Over Targeted Ads

May 13, 2022

Google will give consumers more control over the ads they see, replacing current Ad Settings and About this Ad options with My Ad Center later this year .  The unified offering will let users specify the brands and topics they want to see, change personal information used to target ads, and make it easier to see who paid for an ad they are viewing.  It’s doubtful many consumers will bother with the settings but the features give more control to those who care.

CDPI Newsletter