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Persado Tailors AI-Generated Copy to Personal Preferences

Automated copy generation vendor Persado has launched new tools to tailor content to personal preferences, at the segment or individual level.  They call their customer-level “Language Profiles” a “new form of first party data” but it’s not clear whether they’re asking customers about the copy they receive or simply observing what they respond to.  If they were really good at this, they’d have known to show me the answer.

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Yahoo Improves Web Targeting of Anonymous Visitors

February 18, 2022

AI plays a big role in this Yahoo announcement, which describes how they’ll use it to put anonymous website visitors into audiences based on how closely they resemble identified users.  As they describe it, Next-Gen Audiences “considers a mix of real-time signals received on the bid request, including content, location, weather, device type, and more” to build anonymous audiences that are more effective than content-based targeting alone.  No cookies or persistent user profiles are involved.  Today’s news is they’ve extended this from in-app inventory to web advertising.

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Meta Releases Lying, Offensive AI and Pretends to Be Surprised

November 23, 2022

Like trouble, bad behavior by Meta shows up whether you look for it or not.  The latest is an open-source language model that was supposed to provide reliable search results because it was trained on academic papers.  Alas, it was quickly withdrawn after reviewers found that it returned results that were grammatical and plausible but also incorrect, not to mention filled with “antisemitism, homophobia, and misogyny.”  How can this be a surprise?

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