Personalization Yields 4x ROI for Most Retailers: Netcore Report

We’ll say it again: personalization does work.  ROI was over 4x for 71% of retailers who invested in personalized customer experience, according to this Netcore report.  Data gathering is a challenge, with barely half using cross-device and offline data (51%) or real-time behavioral data (49%).  Lots more here of interest.

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Top 25 Companies Earn Two-Thirds of Global Ad Revenue: GroupM Report

June 22, 2021

Tech bashing isn’t exactly a market, but it’s definitely a growth industry. WPP’s GroupM media agency is adding heat with a report that the top 25 media suppliers earn 67% of ad global revenue, up from 42% four years ago for the same companies. The better comparison would be the top 25 suppliers four years ago vs the top 25 today, but there’s no doubt that concentration is up.  Plenty more here on other aspects of the industry.

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Most Consumers Think Their Smartphone Spies on Them: Tinuiti Study

June 21, 2021
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Amazon Offers More Options for Creating Brand-Tailored Coupons

April 12, 2024

Discounts are becoming ever more important in the digital commerce space and Amazon has responded by enabling the creation of percentage or flat-rate discount coupons for tailored audiences. Brands will be able to target repeat customers, high-spend customers, recent customers or cart-abandoners. Additional audiences, such as promising customers and at-risk customers will be available in the U.S. only.

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