Just two weeks ago, we reported that “conversational marketing platform” Drift had added a module for sales reps and mentioned in passing that they had raised $47 million to date.

CDP mParticle has joined mobile martech vendors AppsFlyer, Braze, and Amplitude to create a OpenGDPR, a public API specification for responding to subject data requests. In plainer English, the companies have built a way for different systems to cooperate at finding data about an individual, which is needed to comply with the new European Union GDPR privacy regulation. They hope others will adopt their framework as a standard. The goal is to make compliance easier – without a shared framework, it could be nightmarishly difficult.

“Ask Meta AI anything” is what you now see instead of the traditional search bar across Meta apps such as Facebook and Instagram. Meta AI will still perform the basic search function but will also answer questions and chat with you. It should hardly be a surprise when a tech company launches a genAI solution these days but this is a bold challenge to Google and Open.ai (it’s also available as a standalone tool at Meta.ai).