Podium Raises $201 Million for SMB Communications and Payments

We don’t write much about SMB (Small and Mid-size Business) products.  But now that I’ve raised the subject, SMB payments and communications platform Podium has raised a $201 million Series D, bringing total funding to $419 million.  Podium started as a review-generation platform, but its ability to accept payments within text messages is what’s unusual.

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Yelp Lets National Brands Promote Local Partners

November 23, 2021

Yelp reviews are a foundation for many SMB marketing programs, so it’s on-topic today.  But their actual news is a man-bites-dog reversal: Yelp has just launched two ad units that let national brands promote themselves by highlighting local companies that carry their goods.  Sponsored Collections show ads organized around a theme while Seasonal Spotlight ads present a rotating sample of brand holiday campaigns.

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Amperity Launches New Lakehouse Offering

May 17, 2024

Amperity has launched Lakehouse CDP,  which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks.  Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.

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