PRIVITAR survey: 78% of consumers concerned about protecting personal data

Consumers are concerned, confused and apprehensive about how businesses use their data, according to the 2020 Consumer Trust and Data Privacy Report released by Privitar. Citing a need for businesses to take a leadership role and build brand loyalty by protecting customers, Privitar’s announcement indicates that nearly half surveyed said they would not share sensitive data; a third said they did not read privacy notices; and as few as 21% said they would be willing share health data for contract tracing purposes because of privacy concerns.