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Progress DataDirect Eases Access to Coud and On-Premises Data

Speaking of data connections, Progress recently announced “the first vendor-agnostic hybrid connector that provides secure firewall-friendly access to back-office data from any cloud, independent of vendor or technology.” I’m pairing this with the Axway item to reinforce that there are, in fact, many data connection options out there. I’m discussing data connections in general to make broader points: all the data you need won’t necessarily be copied into your internal marketing database and data integration needs extend beyond marketing.

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Dataiku Raises $14 Million for Its Predictive Application Development Platform

November 2, 2016

Dataiku has received a $14 million Series A investment to expand its integrated predictive application development platform. The system combines data ingestion, preparation, analysis, visualization, workflow, predictive analytics, collaboration, and deployment. It works on several big data platforms and runs primarily in-house. This is a generic system, not specifically for marketing. But it illustrates the continued maturation of the technologies that underlie CDPs.

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Meltwater Combines with Microsoft to Create an Integrated Communication Insights Solution

February 20, 2024

Meltwater, a provider of media, social and consumer intelligence, announced it is partnering with Microsoft on an integrated communications insights solution. The partnership will integrate the data from Meltwater’s listening tools with Microsoft’s AI-driven capability to deliver data “as dialogue.” Microsoft will use Meltwater as its provider of global intelligence, while Meltwater has made a multi-year commitment to Microsoft Azure as its preferred cloud platform.

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