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Progress DataDirect Eases Access to Coud and On-Premises Data

Speaking of data connections, Progress recently announced “the first vendor-agnostic hybrid connector that provides secure firewall-friendly access to back-office data from any cloud, independent of vendor or technology.” I’m pairing this with the Axway item to reinforce that there are, in fact, many data connection options out there. I’m discussing data connections in general to make broader points: all the data you need won’t necessarily be copied into your internal marketing database and data integration needs extend beyond marketing.

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Dataiku Raises $14 Million for Its Predictive Application Development Platform

November 2, 2016

Dataiku has received a $14 million Series A investment to expand its integrated predictive application development platform. The system combines data ingestion, preparation, analysis, visualization, workflow, predictive analytics, collaboration, and deployment. It works on several big data platforms and runs primarily in-house. This is a generic system, not specifically for marketing. But it illustrates the continued maturation of the technologies that underlie CDPs.

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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