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Progress DataDirect Eases Access to Coud and On-Premises Data

Speaking of data connections, Progress recently announced “the first vendor-agnostic hybrid connector that provides secure firewall-friendly access to back-office data from any cloud, independent of vendor or technology.” I’m pairing this with the Axway item to reinforce that there are, in fact, many data connection options out there. I’m discussing data connections in general to make broader points: all the data you need won’t necessarily be copied into your internal marketing database and data integration needs extend beyond marketing.

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Dataiku Raises $14 Million for Its Predictive Application Development Platform

November 2, 2016

Dataiku has received a $14 million Series A investment to expand its integrated predictive application development platform. The system combines data ingestion, preparation, analysis, visualization, workflow, predictive analytics, collaboration, and deployment. It works on several big data platforms and runs primarily in-house. This is a generic system, not specifically for marketing. But it illustrates the continued maturation of the technologies that underlie CDPs.

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Scope3 Joins the Brand Safety Club

March 17, 2025

Scope3 is expanding into brand safety and fraud detection turf of Integral Ad Science and DoubleVerify.  Amazon DSP is the first company to integrate Scope3’s Agentic Media Platform, which eliminates made-for-advertising, fraud, non-brand-safe, and climate-risk inventory by default.  A separate Brand Standards product, built on top of the Agentic Media Platform, lets companies connect with expert AI agents to apply additional content standards.

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