Publicis Adds Off-Site Ads to Retail Media Campaigns

New privacy rules may have stifled some data collection, but data sharing is more popular than ever.  Publicis Groupe just launched a self-serve retail media platform that combines on-site ad serving, off-site and in-store ad placements, and results measurement based on sales.  It’s a collaboration between ecommerce ad platform CitriusAd and Publicis’ Epsilon agency, whose CORE ID individual identifiers tie it all together.