Publicis Adds Off-Site Ads to Retail Media Campaigns

New privacy rules may have stifled some data collection, but data sharing is more popular than ever.  Publicis Groupe just launched a self-serve retail media platform that combines on-site ad serving, off-site and in-store ad placements, and results measurement based on sales.  It’s a collaboration between ecommerce ad platform CitriusAd and Publicis’ Epsilon agency, whose CORE ID individual identifiers tie it all together.

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Holder Promises Web3 CRM and Marketing Automation

June 20, 2022

How about buying a Web3 CRM?  I don’t know what that is, either, but it sounds important.  Holder will be happy to sell you one, along with a marketing automation engine and wallet data platform designed for “the tokenized world”.  More precisely, they can’t really sell you one, since they’re still in private beta.  But they did issue a press release and promise a public launch later this year.  

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AdQuick and LiveRamp Target Outdoor Ads with First-Party Data

June 17, 2022

Out-of-home ad platform AdQuick is partnering with LiveRamp to target physical and digital out-of-home ads based on first-party data.  The targeting is at the group level: marketers send anonymized first-party audience lists to AdQuick, which uses LiveRamp’s identity graph to find locations where the same people or look-alike audiences are most likely to be found.  Sales data can also be added to the mix to measure results.

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Salesforce Buys for Automated Customer Service

September 22, 2023

Salesforce is buying, which builds low-code, AI-powered e-commerce customer service agents.  You might have thought Salesforce could already do that, but presumably Airkit does it better.  It doesn’t hurt that the company founders sold a previous business to Salesforce, the company was partly funded by Salesforce Ventures, and the product is already listed on AppExchange.  Price was not announced.

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