AdQuick and LiveRamp Target Outdoor Ads with First-Party Data

Out-of-home ad platform AdQuick is partnering with LiveRamp to target physical and digital out-of-home ads based on first-party data.  The targeting is at the group level: marketers send anonymized first-party audience lists to AdQuick, which uses LiveRamp’s identity graph to find locations where the same people or look-alike audiences are most likely to be found.  Sales data can also be added to the mix to measure results.