AdQuick and LiveRamp Target Outdoor Ads with First-Party Data

Out-of-home ad platform AdQuick is partnering with LiveRamp to target physical and digital out-of-home ads based on first-party data.  The targeting is at the group level: marketers send anonymized first-party audience lists to AdQuick, which uses LiveRamp’s identity graph to find locations where the same people or look-alike audiences are most likely to be found.  Sales data can also be added to the mix to measure results.

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Publicis Adds Off-Site Ads to Retail Media Campaigns

June 17, 2022

New privacy rules may have stifled some data collection, but data sharing is more popular than ever.  Publicis Groupe just launched a self-serve retail media platform that combines on-site ad serving, off-site and in-store ad placements, and results measurement based on sales.  It’s a collaboration between ecommerce ad platform CitriusAd and Publicis’ Epsilon agency, whose CORE ID individual identifiers tie it all together.

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Nielsen Promises to Measure Campaign Results, Eventually

June 17, 2022

If you think you spotted a trend of connecting ads with sales results, you’re right.  Nielsen is headed in the same direction with its Nielsen ONE Alpha cross-platform measurement solution, which will combine details on ad campaign reach, frequency, and audience characteristics with the advertiser’s sales data.  At least, that’s the plan: the features won’t be available in real life until next year at the earliest.

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Meta Releases Lying, Offensive AI and Pretends to Be Surprised

November 23, 2022

Like trouble, bad behavior by Meta shows up whether you look for it or not.  The latest is an open-source language model that was supposed to provide reliable search results because it was trained on academic papers.  Alas, it was quickly withdrawn after reviewers found that it returned results that were grammatical and plausible but also incorrect, not to mention filled with “antisemitism, homophobia, and misogyny.”  How can this be a surprise?

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