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Regional low-cost airline AirAsia launches Super+ subscription service for flights and food delivery

Low-cost airline AirAsia has launched a subscription plan for customers in South East Asia. The subscription plan, called Super+, allows subscribers to fly anywhere with unlimited flight redemptions across all AirAsia airlines across the region, for both domestic and international destinations. Subscribers also have access to unlimited free delivery for AirAsia food orders and are covered by Covid pre-departure insurance. This makes them the only super app in the market that is able to offer this one-of-a-kind subscription plan that includes both travel and lifestyle products and services.

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Migrante steps on the gas of vehicle leasing for gig workers in Latin America

March 31, 2022

In 2018, Migrante got the idea for the e-commerce and lending company to provide durable goods, like cars, motorbikes and mobile phones, for gig workers in the Andes region. The company decided to develop secured loans for products that enable borrowers to improve their income, like motorcycles, cars and trucks, and unlike their competitors providing used vehicles, Migrante offers new vehicles.

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Martech Spending Grows as Percentage of Marketing Budget: CMO Survey

April 26, 2024

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

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