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Revcontent Asks Fake News Readers to Report Fake News

Revcontent drives traffic to client Web sites by putting links to relevant articles on other sites. It’s been criticized for driving traffic and revenue to fake news sites. The company has just launched a “Truth in Media Initiative” that lets consumers report articles they believe to be fake. It’s not clear how this helps, since the people reading those articles probably think they’re true. On the other side, motivated partisans and partisan-bots could easily attack accurate news sites as fake.

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adsquare Mobile Data Exchange Adds Unacast Promixity Data

June 2, 2017

RetailWire also found that tech vendors are even more excited about in-store systems than the retailers themselves. Here’s news that mobile data exchange adsquare has added proximity data from Unacast to help mobile advertisers target location-based messages in real time. And here’s a study from Opus Research describing ways that retailers track customer locations within their stores for even more precise targeting.

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Meltwater Combines with Microsoft to Create an Integrated Communication Insights Solution

February 20, 2024

Meltwater, a provider of media, social and consumer intelligence, announced it is partnering with Microsoft on an integrated communications insights solution. The partnership will integrate the data from Meltwater’s listening tools with Microsoft’s AI-driven capability to deliver data “as dialogue.” Microsoft will use Meltwater as its provider of global intelligence, while Meltwater has made a multi-year commitment to Microsoft Azure as its preferred cloud platform.

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