News

Rudderstack Converts Customer Data into Event Streams

Rudderstack is one of the CDPs that limits itself to data assembly.  They just launched Warehouse Actions, which converts CDP data into event streams as well as scheduled batch extracts.  Other new features make it easier to load cloud data into the system.

More News

Previous Article

Facebook Thinks Consumers Want Personalized Ads

February 2, 2021

Every survey ever taken has found that personalized advertising is consumers’ least favorite reason for giving companies their data.  So we’re genuinely perplexed that Facebook is offering a “better ads experience” as a reason for Apple users to consent to data sharing. Before you spin an elaborate theory of what they’re really up to, remember Hanlon’s Razor: “never attribute to malice what can be explained by stupidity.”

CDPI Newsletter
Featured Article

Amazon Offers More Options for Creating Brand-Tailored Coupons

April 12, 2024

Discounts are becoming ever more important in the digital commerce space and Amazon has responded by enabling the creation of percentage or flat-rate discount coupons for tailored audiences. Brands will be able to target repeat customers, high-spend customers, recent customers or cart-abandoners. Additional audiences, such as promising customers and at-risk customers will be available in the U.S. only.

CDPI Newsletter