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Sailthru Integrates with Twilio Segment

Marketing automation vendor Sailthru has announced an integration with the Twilio Segment CDP.  The integration will unify the email, mobile app, and website data created by Sailthru components, in addition to data from other sources.  What may be most interesting is that Sailthru chose to work with Segment, whose parent Twilio competes with Sailthru, rather than buy a CDP of its own.

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Social Service Ranks #1 for Consumers, #6 for Marketers: Sprout Social Survey

July 12, 2021

Want more about retail and social? This BrandTotal survey finds that over 80% of respondents have purchased a product or service as a result of a social ad.  Sprout Social reports that consumers rank “strong customer service” as the most important factor in a best-of-class social experience.  Marketers ranked it sixth in a parallel survey.  Download to see which industries are most responsive to social help requests.

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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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