Sailthru Integrates with Twilio Segment

Marketing automation vendor Sailthru has announced an integration with the Twilio Segment CDP.  The integration will unify the email, mobile app, and website data created by Sailthru components, in addition to data from other sources.  What may be most interesting is that Sailthru chose to work with Segment, whose parent Twilio competes with Sailthru, rather than buy a CDP of its own.

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Social Service Ranks #1 for Consumers, #6 for Marketers: Sprout Social Survey

July 12, 2021

Want more about retail and social? This BrandTotal survey finds that over 80% of respondents have purchased a product or service as a result of a social ad.  Sprout Social reports that consumers rank “strong customer service” as the most important factor in a best-of-class social experience.  Marketers ranked it sixth in a parallel survey.  Download to see which industries are most responsive to social help requests.

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Amperity Launches New Lakehouse Offering

May 17, 2024

Amperity has launched Lakehouse CDP,  which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks.  Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.

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