Marketing automation vendor Sailthru has announced an integration with the Twilio Segment CDP. The integration will unify the email, mobile app, and website data created by Sailthru components, in addition to data from other sources. What may be most interesting is that Sailthru chose to work with Segment, whose parent Twilio competes with Sailthru, rather than buy a CDP of its own.
Want more about retail and social? This BrandTotal survey finds that over 80% of respondents have purchased a product or service as a result of a social ad. Sprout Social reports that consumers rank “strong customer service” as the most important factor in a best-of-class social experience. Marketers ranked it sixth in a parallel survey. Download to see which industries are most responsive to social help requests.
Namogoo calls itself a Digital Journey Continuity Platform, a term with more syllables than I have fingers. In plainer English, it makes personalized website offers based on customer intent. They just bought Remarkety, which sends emails and text messages also based on intent. It’s a good fit.
Microsoft has confirmed that Reddit has blocked its Bing search engine from crawling content; Reddit seems to have blocked DuckDuckGo too. Reddit content will still appear in Google search results, but then Google has paid Reddit $60 million to allow it to train its AI models on that content. Reddit says the block has nothing to do with the Google deal: okay.