Salesforce Buys Data Connector MuleSoft for $6.5 Billion

Salesforce is spending $6.5 billion to purchase Mulesoft, which builds connectors to transfer data between systems. Salesforce positioned the deal as a way to “enable all enterprises to surface any data—regardless of where it resides—to drive deep and intelligent customer experiences throughout a personalized 1:1 journey.” Data connectors like MuleSoft differ from CDPs because they don’t build a persistent database of their own. See this blog post for a more nuanced reaction from CDP Institute CEO David Raab.