The ad-buying world is an increasingly scary place. Brand safety concerns now top the list of advertiser worries, according to this Integral Ad Science survey, just beating decreased access to consumer data and results measurement. Unfortunately, the most important ad channel, social media, is also the one facing the greatest challenge of consumer trust.
Salesforce earlier this week announced an agreement to purchase Spiff, a low-code tool to manage sales incentive compensation plans. Spiff was already available on the Salesforce AppExchange, so this is a reminder that developers like Salesforce still see value in having a tighter integration than the component-based approach permits.
Surely the last issue of this newsletter for 2023 has to include an AI survey. This one, from CBNC and SurveyMonkey, finds 72% of workers who use AI believe it makes them more productive, but 60% are also concerned about its impact on their job. Only 35% of those who don’t use AI are worried about it.
CX management platform Sprinklr is introducing “digital twins.” Not your average chatbot, a Sprinklr digital twin is more like an AI-powered employee, able to plan actions, create workflows and make decisions, but at speed and at scale. They are said to be more easily trained than chatbots and can operate within brand policies and guardrails.