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Salesforce Offers Tools to Safely Reopen Businesses

Salesforce has announced a suite of products to help companies safely reopen their businesses. The combination of new and existing solutions will cover reporting, contact tracing, emergency response, employee wellness and shift management. Prices vary by component and availability ranges from mid-May to June. Expect a wave of similar offerings as companies move past the “we’re in this together” stage of coronavirus marketing.

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CDPs More Used than DMPs for Programmatic Ad Buying: MiQ Research

May 7, 2020

This report from programmatic media buyer MiQ isn’t really about Customer Data Platforms, but this is the CDP newsletter so I’ll highlight that 46% of U.S. media buyers reported having a CDP, compared with just 36% who said they had DMPs. The bigger message of the study was that programmatic now includes out of home, connected TV, and audio ads as well as mobile ads. They found 51% of U.S. companies have separate buying teams for each channel and just 14$ use a single automated platform across all channels.

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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