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Salesforce Offers Tools to Safely Reopen Businesses

Salesforce has announced a suite of products to help companies safely reopen their businesses. The combination of new and existing solutions will cover reporting, contact tracing, emergency response, employee wellness and shift management. Prices vary by component and availability ranges from mid-May to June. Expect a wave of similar offerings as companies move past the “we’re in this together” stage of coronavirus marketing.

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CDPs More Used than DMPs for Programmatic Ad Buying: MiQ Research

May 7, 2020

This report from programmatic media buyer MiQ isn’t really about Customer Data Platforms, but this is the CDP newsletter so I’ll highlight that 46% of U.S. media buyers reported having a CDP, compared with just 36% who said they had DMPs. The bigger message of the study was that programmatic now includes out of home, connected TV, and audio ads as well as mobile ads. They found 51% of U.S. companies have separate buying teams for each channel and just 14$ use a single automated platform across all channels.

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Google Plans New Consumer Controls Over Targeted Ads

May 13, 2022

Google will give consumers more control over the ads they see, replacing current Ad Settings and About this Ad options with My Ad Center later this year .  The unified offering will let users specify the brands and topics they want to see, change personal information used to target ads, and make it easier to see who paid for an ad they are viewing.  It’s doubtful many consumers will bother with the settings but the features give more control to those who care.

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