No fewer than 98% of those surveyed by creative operations platform Lytho say they use or plan to use AI in their work. Fifty percent are using it weekly; 30% daily. Notably creatives were more interested in specific features and ease of use than marketers, marketers marginally more interested in cost-effectiveness than creatives.

Sports tech company Sportradar, a partner of organizations including the NBA and NHL, has launched FanID which draws on a range of first-party data sources to create anonymous but marketable fan profiles. The data will come from rights holders, commercial partners, and media companies. Sportradar’s own marketing activation tech will create multi-channel campaigns based on these profiles.

Microsoft has confirmed that Reddit has blocked its Bing search engine from crawling content; Reddit seems to have blocked DuckDuckGo too. Reddit content will still appear in Google search results, but then Google has paid Reddit $60 million to allow it to train its AI models on that content. Reddit says the block has nothing to do with the Google deal: okay.