News

Salesforce Releases Generative AI Solutions for Retail Marketers

Salesforce debuted new AI-powered tools for retail marketers at NRF this week. They include segment creation in Data Cloud driven by natural language prompts, prompt-driven content creation (email subject lines and body copy plus visual content) and predictive insights into potential promotion revenue. Also launched, Einstein CoPilot for Shoppers, a tool to conduct real-time conversations on retailer channels such as messaging apps.