SAS has stepped up its “trustworthy AI” products and services by offering “model cards,” described as “nutrition labels” for select large language models. They will serve stakeholders across the business by automatically evaluating LLMs for accuracy, fairness and performance decay. SAS also launched an AI Governance Advisory group to advise customers on governance in the context of their own businesses.
Adobe AI Assistant is not only a copilot that can respond to natural language questions and requests across the Adobe suite; it’s also a tool to review and summarize documents like PDFs and Power Point presentations. Adobe Express provides mobile app access to Adobe’s genAI tools like Firefly. Both products had been in beta for some weeks.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.