Ok, back to CDP news. Segment has fully released its Functions tool, which lets users create their own connectors to import data via Webhooks and expert it to any public API. Refinements include error tracking, advanced permissions, and custom settings such as API keys and event mapping. Let’s be clear that this is a tool for developers: maybe we need to call it a yes-code interface.
Did you know it’s Hard to Believe Promises Day? I just made that up but let’s go with it. We’ll start with Fanatical Labs (great name) which offers a “no-code integration platform that delivers a true single customer view”. The product is Glances and its “helpful persona” is Glancey (not so great name). Unlike a true CDP, Glances accesses data in its original source system rather than loading into a separate database. I’ll point out that many have tried this approach and decided to create a separate database after all.
“Serverless business rules” may sound like a bit of optimistic restaurant graffiti. But it’s actually how Progress Software describes its tool for automated decision-making, Corticon.js. Business analysts and other citizen developer types can embed rules within JavaScript applications without coding and without connecting to a server. Tastes like freedom.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.