Segment Lets Clients Build Custom Connectors

Ok, back to CDP news. Segment has fully released its Functions tool, which lets users create their own connectors to import data via Webhooks and expert it to any public API. Refinements include error tracking, advanced permissions, and custom settings such as API keys and event mapping. Let’s be clear that this is a tool for developers: maybe we need to call it a yes-code interface.

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Fanatical Labs Offers No-Code Single Customer View

July 20, 2020

Did you know it’s Hard to Believe Promises Day? I just made that up but let’s go with it. We’ll start with Fanatical Labs (great name) which offers a “no-code integration platform that delivers a true single customer view”. The product is Glances and its “helpful persona” is Glancey (not so great name). Unlike a true CDP, Glances accesses data in its original source system rather than loading into a separate database. I’ll point out that many have tried this approach and decided to create a separate database after all.

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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