Edelman released its global brand tracker survey based on interviews with 14,000 participants, including from Brazil, China, France, Germany, India, Japan, UK, and the U.S. Results showed a 37% increase in preference for businesses that prioritize value, customer safety, and people, and 88% of respondents said trusting a brand outweighed customer service, convenience, or even loving the brand.
The Data Security Law of the People’s Republic of China (DSL) has been issued and will come into effect September 1. The law governs data activities conducted in China as well as that of organizations from outside that are determined by their activity to harm China’s national security, public interest, or legal interest of its organizations or citizens. It broadens restrictions on transmitting any data for foreign and judicial law enforcement and imposes multiple obligations for data security with a hefty fine for violation, including possible confiscation of up to... Read More >
Trulioo’s survey of more than 3,000 consumers in the U.S., UK and China found that since last year, 68% of consumers are doing more to protect themselves from fraud and need brand assurance that this is a priority. Concerns are heightened when opening new accounts with security (64%, rising to 80% in China) and transparency (49%) together ranking far ahead of other factors.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.