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Edelman global survey finds brand trust “crucial”

Edelman released its global brand tracker survey based on interviews with 14,000 participants, including from Brazil, China, France, Germany, India, Japan, UK, and the U.S. Results showed a 37% increase in preference for businesses that prioritize value, customer safety, and people, and 88% of respondents said trusting a brand outweighed customer service, convenience, or even loving the brand.

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IT’S THE LAW (07/06/2021)

July 6, 2021
CDPI Privacy Newsletter
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Seventy-one percent of consumers fear online fraud; want brands to prioritize protection

July 6, 2021

Trulioo’s survey of more than 3,000 consumers in the U.S., UK and China found that since last year, 68% of consumers are doing more to protect themselves from fraud and need brand assurance that this is a priority. Concerns are heightened when opening new accounts with security (64%, rising to 80% in China) and transparency (49%) together ranking far ahead of other factors.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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