Maybe you want to buy stuff while watching TV, and maybe you don’t. Shopsense hopes you and lots of other folks do, since they’ve just released Shopsense AI, which makes content shoppable with broadcast and streaming networks’ own apps and ecommerce sites. Catalog-style ads will appear on users’ mobile devices, not the TV shows themselves.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.
Ecommerce giant Amazon – perhaps you’ve heard of them? – also wants you shop on an app that’s synchronized with your TV viewing. Their approach is the new Amazon Live channel, which provides an app linked to shopping programs on Prime Video or Amazon FreeVee. Research from LG Ad Solutions shows that 45% of connected TV viewers already shop online while watching.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.