You also like news about CDP vendors. Signal isn’t a CDP but it does help CDPs with identity resolution. They’ve just announced a partnership to connect with Selligent, a marketing automation system that sometimes flirts with calling itself a CDP but usually resists the temptation.
B2B Customer Data Platform Radius has integrated data from Dun & Bradstreet, expanding beyond information collected directly by Radius and its clients. It’s more evidence that third party data is alive and well and ever-more-tightly integrated with CDPs.
Looking for still more event management excitement? Well, I hope you’re sitting down because event management tech provide Hubb has raised a $6 million Series B. That’s Series with a B that rhymes with P and stands for Pool. Wait, sorry, that’s a line from The Music Man. Sometimes I just want to burst into song.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.