Singular CDP(?) Merges with Apsalar to Add Mobile Attribution and Audiences
Here’s another merger: marketing analytics vendor Singular has closed its deal with mobile app attribution vendor Apsalar. Singular combines data from all sources with an emphasis on tracking ad campaigns. It can create customer segments, deliver them to external delivery systems, and analyze results. We haven’t considered them a Customer Data Platform but maybe we should. Apsalar does similar tasks for mobile app marketers. The companies will operate under the Singular name.