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Singular CDP(?) Merges with Apsalar to Add Mobile Attribution and Audiences

Here’s another merger: marketing analytics vendor Singular has closed its deal with mobile app attribution vendor Apsalar.  Singular combines data from all sources with an emphasis on tracking ad campaigns.  It can create customer segments, deliver them to external delivery systems, and analyze results.  We haven’t considered them a Customer Data Platform but maybe we should.  Apsalar does similar tasks for mobile app marketers.  The companies will operate under the Singular name.

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Adobe Analyzes Voice Device Inputs

July 5, 2017

Voice recognition isn’t new, but it’s much more important now that devices like Amazon Alexa and Apple Siri are capturing consumer intent.  (See this blog post for a deeper analysis.)  So it’s worth noting that Adobe Analytics can now extract information from speech captured on voice-enabled devices.  This will make it easier for companies other than the device owners to use data from those interactions, assuming the outsiders are granted access to what’s said.

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Meltwater Combines with Microsoft to Create an Integrated Communication Insights Solution

February 20, 2024

Meltwater, a provider of media, social and consumer intelligence, announced it is partnering with Microsoft on an integrated communications insights solution. The partnership will integrate the data from Meltwater’s listening tools with Microsoft’s AI-driven capability to deliver data “as dialogue.” Microsoft will use Meltwater as its provider of global intelligence, while Meltwater has made a multi-year commitment to Microsoft Azure as its preferred cloud platform.

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