Singular CDP(?) Merges with Apsalar to Add Mobile Attribution and Audiences

Here’s another merger: marketing analytics vendor Singular has closed its deal with mobile app attribution vendor Apsalar.  Singular combines data from all sources with an emphasis on tracking ad campaigns.  It can create customer segments, deliver them to external delivery systems, and analyze results.  We haven’t considered them a Customer Data Platform but maybe we should.  Apsalar does similar tasks for mobile app marketers.  The companies will operate under the Singular name.

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Adobe Analyzes Voice Device Inputs

July 5, 2017

Voice recognition isn’t new, but it’s much more important now that devices like Amazon Alexa and Apple Siri are capturing consumer intent.  (See this blog post for a deeper analysis.)  So it’s worth noting that Adobe Analytics can now extract information from speech captured on voice-enabled devices.  This will make it easier for companies other than the device owners to use data from those interactions, assuming the outsiders are granted access to what’s said.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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