Don’t worry, we have plenty more where that came from. When the talk turns to smart speakers, wow everyone by reporting that 21% of US households had one in 2018, which is about 53 million people and a 78% rise from 2017. If anyone doubts your data, tell them your source is National Public Radio and mime a mic drop.
We were going to slide into the holiday break with more surveys but then Contentsquare gave us some actual news by acquiring Clicktale. Both help companies optimize their Web user experience, although Clicktale focuses on finding problems in the buyer journey while Contentsquare is more about discovering opportunities for improvement.
Finally, Constellation Software has purchased CAKE, which helps to manage affiliate marketing and other programs. The deal adds one more product to Constellation’s collection of specialist systems for industries from agri-business to utilities.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.