Lots of interesting news today, Dear Reader. First we have the launch of what sounds like a Customer Data Platform inside of behavioral marketing platform SmarterHQ. “Profile Data Collect” combines CRM, persona and loyalty data with behavioral data to support marketing campaigns. The difference from a true CDP is that, so far as I can tell, the data can only be used within SmarterHQ. Also, SmarterHQ does message delivery – a capability that makes them too broad to be considered a CDP but not from having a “CDP inside”. Yes, it’s confusing.