News

SmarterHQ Adds CDP-Style Customer Profiles

Lots of interesting news today, Dear Reader. First we have the launch of what sounds like a Customer Data Platform inside of behavioral marketing platform SmarterHQ. “Profile Data Collect” combines CRM, persona and loyalty data with behavioral data to support marketing campaigns. The difference from a true CDP is that, so far as I can tell, the data can only be used within SmarterHQ. Also, SmarterHQ does message delivery – a capability that makes them too broad to be considered a CDP but not from having a “CDP inside”. Yes, it’s confusing.

More News

Previous Article

Nearly 300 Blockchain-Based Marketing Systems: NeverstopMarketing

February 19, 2019

Since we’re uncharacteristically cheery today, let’s ignore the hype and remember blockchain’s potential for privacy and ad fraud prevention. That makes it good news to find more than 290 blockchain-based marketing systems. NeverStopMarketing, which helps blockchain start-ups, has inevitably packaged the research in a logo-scape, which shows the most crowded categories are ad supply chain, ecommerce, and personal data management.

CDPI Newsletter
Featured Article

Attentive Unveils Bi-Directional Data Sharing on Snowflake

May 14, 2025

Mobile marketing platform Attentive joins the martech throng putting together a complete solution featuring data cloud Snowflake. Based on Snowflake Marketplace, the feature will allow joint customers to create a data loop, activating first-party data from Snowflake in the Attentive platform and sending performance data back to Snowflake for analysis. Attentive will also be able to feed customer interactions, including conversations, back to Snowflake.

CDPI Newsletter