SmarterHQ Adds CDP-Style Customer Profiles

Lots of interesting news today, Dear Reader. First we have the launch of what sounds like a Customer Data Platform inside of behavioral marketing platform SmarterHQ. “Profile Data Collect” combines CRM, persona and loyalty data with behavioral data to support marketing campaigns. The difference from a true CDP is that, so far as I can tell, the data can only be used within SmarterHQ. Also, SmarterHQ does message delivery – a capability that makes them too broad to be considered a CDP but not from having a “CDP inside”. Yes, it’s confusing.

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Nearly 300 Blockchain-Based Marketing Systems: NeverstopMarketing

February 19, 2019

Since we’re uncharacteristically cheery today, let’s ignore the hype and remember blockchain’s potential for privacy and ad fraud prevention. That makes it good news to find more than 290 blockchain-based marketing systems. NeverStopMarketing, which helps blockchain start-ups, has inevitably packaged the research in a logo-scape, which shows the most crowded categories are ad supply chain, ecommerce, and personal data management.

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Salesforce Buys for Automated Customer Service

September 22, 2023

Salesforce is buying, which builds low-code, AI-powered e-commerce customer service agents.  You might have thought Salesforce could already do that, but presumably Airkit does it better.  It doesn’t hurt that the company founders sold a previous business to Salesforce, the company was partly funded by Salesforce Ventures, and the product is already listed on AppExchange.  Price was not announced.

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