SmarterHQ Adds CDP-Style Customer Profiles

Lots of interesting news today, Dear Reader. First we have the launch of what sounds like a Customer Data Platform inside of behavioral marketing platform SmarterHQ. “Profile Data Collect” combines CRM, persona and loyalty data with behavioral data to support marketing campaigns. The difference from a true CDP is that, so far as I can tell, the data can only be used within SmarterHQ. Also, SmarterHQ does message delivery – a capability that makes them too broad to be considered a CDP but not from having a “CDP inside”. Yes, it’s confusing.

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Nearly 300 Blockchain-Based Marketing Systems: NeverstopMarketing

February 19, 2019

Since we’re uncharacteristically cheery today, let’s ignore the hype and remember blockchain’s potential for privacy and ad fraud prevention. That makes it good news to find more than 290 blockchain-based marketing systems. NeverStopMarketing, which helps blockchain start-ups, has inevitably packaged the research in a logo-scape, which shows the most crowded categories are ad supply chain, ecommerce, and personal data management.

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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