Dual announcements about data cloud company, Snowflake this week. The first is from Securiti, which announced a partnership that will enable it to bring its functionality to operate natively inside Snowflake, and the second announcement is from Snowflake which will allow the company’s customers to activate audiences on any platform that has adopted Unified ID 2.0.
Kids are prime targets for advertisers, and it can be easy to get their data thanks to privacy policies that often ask for broad permissions and are often complicated or confusing for children and adults. Greenlight, which says it doesn’t currently sell data of kids to advertisers, still collects a lot – including locations and behavioral profiles – and reserves the right to share and deliver “tailored content” in the future.
The Tripwire survey asked 300+ security professionals at companies with 100+ employees about their public cloud infrastructure and security practices, and also about how consumers perceive that security. It found 73% of organizations operated in a multicloud environment; 98% reported that relying on multiple providers created additional security challenges; and 98% want more security improvements from cloud providers and assurance of compliance with security frameworks.
Scope3 is expanding into brand safety and fraud detection turf of Integral Ad Science and DoubleVerify. Amazon DSP is the first company to integrate Scope3’s Agentic Media Platform, which eliminates made-for-advertising, fraud, non-brand-safe, and climate-risk inventory by default. A separate Brand Standards product, built on top of the Agentic Media Platform, lets companies connect with expert AI agents to apply additional content standards.