Tripwire survey finds cloud security providers could do more to reassure users and consumers

The Tripwire survey asked 300+ security professionals at companies with 100+ employees about their public cloud infrastructure and security practices, and also about how consumers perceive that security. It found 73% of organizations operated in a multicloud environment; 98% reported that relying on multiple providers created additional security challenges; and 98% want more security improvements from cloud providers and assurance of compliance with security frameworks.

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Snowflake partners with Securiti; announces support of Unified ID 2.0

July 20, 2021

Dual announcements about data cloud company, Snowflake this week. The first is from Securiti, which  announced a partnership that will enable it to bring its functionality to operate natively inside Snowflake, and the second announcement is from Snowflake which will allow the company’s customers to activate audiences on any platform that has adopted Unified ID 2.0. Read More – Securiti Read More – Snowflake – Unified ID

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Amazon Offers More Options for Creating Brand-Tailored Coupons

April 12, 2024

Discounts are becoming ever more important in the digital commerce space and Amazon has responded by enabling the creation of percentage or flat-rate discount coupons for tailored audiences. Brands will be able to target repeat customers, high-spend customers, recent customers or cart-abandoners. Additional audiences, such as promising customers and at-risk customers will be available in the U.S. only.

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