Tripwire survey finds cloud security providers could do more to reassure users and consumers

The Tripwire survey asked 300+ security professionals at companies with 100+ employees about their public cloud infrastructure and security practices, and also about how consumers perceive that security. It found 73% of organizations operated in a multicloud environment; 98% reported that relying on multiple providers created additional security challenges; and 98% want more security improvements from cloud providers and assurance of compliance with security frameworks.

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Snowflake partners with Securiti; announces support of Unified ID 2.0

July 20, 2021

Dual announcements about data cloud company, Snowflake this week. The first is from Securiti, which  announced a partnership that will enable it to bring its functionality to operate natively inside Snowflake, and the second announcement is from Snowflake which will allow the company’s customers to activate audiences on any platform that has adopted Unified ID 2.0. Read More – Securiti Read More – Snowflake – Unified ID

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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