Some Adtech Firms Using GDPR as Excuse to Leave Europe: DigiDay

A few adtech firms blaming GDPR for a decision to leave Europe altogether, according to this article in DigiDay. The author says some are using GDPR as an excuse to leave a market that wasn’t working for them anyway.

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IT Buyers Trust Anyone But Vendors: TrustRadius Report

April 18, 2018

Digging still deeper in IT psyches, tech review platform TrustRadius looked at their buying preferences. They didn’t ask about the importance of flashing lights. But they did find that buyers pay more attention to product demonstrations, personal recommendations and reviews than information directly from the vendors. A whopping 85% of vendors said they try to be honest about product limits but just 37% of buyers said they are. Interesting.

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IT Departments Rarely Prioritize Marketing Needs: Airship Survey

September 23, 2022
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