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South African VC firm HAVAÍC completes final close of $20M fund for early-stage tech investments across Africa

South Africa-based VC firm HAVAÍC has announced the third and final close of the HAVAÍC Universum Core African Fund, a US$20 million fund that will invest in early-stage technology companies in South, East, and West Africa.

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Leadspace Offers All-in-One Pipeline Builder

May 4, 2022

B2B CDP Leadspace today announced Leadspace Studio, an “all-in-one, AI-driven solution for sales and marketing to find, create and accelerate pipeline with the highest probability of conversion”. The offering combines predictive models, third-party prospect data, AI-driven segmentation, and integration with CRM, marketing automation, and delivery systems. Leadspace also announced a free “Pipeline Impact Report” that will analyze a sample of your data and return reports on your Total Available Market, data health, and recommended marketing programs.

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Martech Spending Grows as Percentage of Marketing Budget: CMO Survey

April 26, 2024

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

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