Spiceworks Report: IT Has More Influence on Tech Purchases than Business

Here’s some new data on the tug-of-war between marketing departments and corporate IT. A study from IT professional network Spiceworks found that IT decision makers influence more tech purchases than business decision makers, although the gap is very small (66% vs 62%) for business applications, which would include marketing systems. The study is especially interesting because it polled both IT and business decision makers and compares their answers. A separate Spiceworks report found that IT buyers want lots of technical and pricing information, while tech marketers are giving them more graphics and company information.