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Spiceworks Report: IT Has More Influence on Tech Purchases than Business

Here’s some new data on the tug-of-war between marketing departments and corporate IT. A study from IT professional network Spiceworks found that IT decision makers influence more tech purchases than business decision makers, although the gap is very small (66% vs 62%) for business applications, which would include marketing systems. The study is especially interesting because it polled both IT and business decision makers and compares their answers. A separate Spiceworks report found that IT buyers want lots of technical and pricing information, while tech marketers are giving them more graphics and company information.

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Anexinet Extends Social Monitoring Platform To All Unstructured Sources

March 27, 2017

Let’s talk today about analytics. We’ll start with an announcement from digital solution provider Anexinet, which has expanded its ListenLogic social media analytics solution to include unstructured data from call center recordings, email, chat, text, CRM, and other channels. The system looks for patterns that can be used to guide customer interactions and predict future behavior.

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Twilio Adds ‘Contextual Awareness’ to Segment CDP

May 15, 2025

Twilio is adding ‘contextual awareness’ to its Segment CDP, which in plainer English means data stored in Segment will be available when creating event-triggered, real-time messages. This and a redesigned journey architecture are part of Twilio’s “next generation” customer engagement platform, which also includes natural voice AI agents, voice and text analytics, and RCS and WhatsApp messaging. Twilio separately announced a multi-year partnership with Microsoft to speed the adoption of conversational AI for customer engagement.

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